Whole Foods CEO John Mackey delivered the opening keynote address for the International Students for Liberty Conference this weekend. Mackey stressed that capitalism has the power to eradicate poverty in the next century, expressed concern over capitalism’s “branding problem”, and maintained that “self-interest” alone is an insufficient moral foundation for the system. The themes presented by Mackey closely followed the premises of his new book, Conscious Capitalism.
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The message of “conscious capitalism” is already providing a fuller understanding of how capitalism is lifting people out of poverty, providing choices, and generating value for all of society. In addition, understanding the concept of a “higher purpose” expands capitalism beyond simply economic laws; instead, it allows businesses to strive to be one of the following ideals mentioned by Mackey: the good, the true, the beautiful, the heroic.
WHOLE FOODS CEO: 'BUSINESS HAS BEEN HATED BY THE INTELLECTUALS AND ELITES FOR ALL TIME'
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