Americans are starting to differentiate between products made in America and those made by an American company overseas. With that distinction made, more Americans are choosing products made in America, even if those products are made by foreign companies, over products made by American companies overseas.
In a recent survey, 41 percent of car shoppers recently said it was important for them to buy a car made in the United States by U.S. workers. Just 28 percent of car shoppers said that it was important for them to buy a car made by a U.S. automaker in another country
That feeling of supporting American made products can be attributed to several factors. In particular, 78 percent of the respondents said that buying products made in the U.S. protects American jobs while 74 percent said that it protects the U.S. economy. Lastly, 62 percent of respondents said that buying products made in the U.S. helps keep dollars at home. The study also found that 57 percent of shoppers consider a car made by a foreign automaker in the U.S. as being American-made. Just 43 percent of shoppers hold the same feelings for a car made overseas by an American company.
