As we stripped away Obama’s yearlong campaign of vilification, all the president offered us was more servings of negative ads — ads we had already dismissed as not credible. He kept doing the same thing even as it stopped working.
The result was that the presidential race reached a tipping point. Reasonable voters saw that the voice of hope and optimism and positivism was Romney while the president was only a nitpicking, quarrelsome, negative figure. The contrast does not work in Obama’s favor.
His erosion began shortly after the conventions when Indiana (10 votes) and North Carolina (15) moved to Romney (in addition to the 179 votes that states that McCain carried cast this year).