This past week, “2016: The Movie” about President Barack Obama opened in the Chicago area, and I chose to get more of an education about Obama by seeing the movie. After the inundation of canned hype for the movie on conservative talk shows across the Chicago radio dial that sounded more like commercials than honest endorsements of the movie, I was skeptical of what I was going to see.
While some talk show hosts sounded like they were genuinely impressed with the documentary and honestly endorsing the film, there were those who were obviously reading a commercial script which was not coming across as sincere to the regular listener – at least not to this often-skeptical listener. Perhaps, in future promotions of the film, it would be wise to have pre-recorded commercials done by the professional commercial-makers rather than having the likes of Mark Levin and Sean Hannity doing script after script to promote the movie. After all, the listeners aren’t stupid and resent any attempt at being conned. After many reads by the talk show hosts, the readings of the commercial script were no more enthusiastic than another Life-Lock commercial read – another commercial that ought to be professionally done.